Jana wants to know why I switched from oils to colored pencils, and if I’ve noticed one sells better than the other? Here are Jana’s questions.
These are business related questions instead of technical ones, so if you choose not to use them on your December questions posts, I will understand.
1. Why did you switch to colored pencil from oils? I ask this because I went the opposite direction.
2. Do your colored pencil pieces sell as well as your oils did?
Your blog with all its tips and helps is so interesting to me because you reinforce much of what I tell my drawing students. Since I teach primarily how to draw with pencil, it is only my more advanced students who go to colored pencil, so I read your blog to be sure I am not leading anyone astray. (It has been about 15 years since I was active in the CPSA or used colored pencils other than as accents to my graphite.)
Thank you for your thoroughness and clarity.
Thank you for your question, Jana. I don’t mind answering business questions at all.
Why I Switched from Oils to Colored Pencils
I’ve addressed this subject more than once in the past, including a similar question earlier this month. But I wanted to answer this question because it also includes a question about sales.
And every artist trying to turn their artwork into money wants to know about sales!
I switched from oil painting to colored pencils for two main reasons, with about twenty years between the the first reason and the second.
Chapter 1: Convenience
For over forty years, I painted portraits of horses. I was an oil painter because that’s the medium I learned as a preteen and teen. By the time I sold my first portrait at 17-years-old, I’d already been painting for several years. Continuing to oil paint was never a question. I often told people I’d retire when I fell face down in my palette!
Part of my marketing strategy (if you care to use such lofty terms) was attending horse shows and trade shows. Michigan hosted two big shows every year. The Lansing Stallion Expo in March and the North American Horse Spectacular in Novi every November. For many years, I attended both with a collection of paintings and drawings, but my primary goal was lining up portrait work.
I saw artists working at those shows and thought it would be cool, but oil paints are such a nuisance to travel with. They pack all right if you don’t take everything in the studio, but working on a painting in public is risky, and getting wet paintings home safely is no picnic either.
So in the 1990s I started looking for another medium that traveled better. I wanted something that could produce oil painting-like results, high levels of detail, gorgeous color, AND was easy to transport and use on location. Pastels were out because I’d already tried those and disliked them, so colored pencils were the only choice.
I intended to continue oil painting. Colored pencils gave me a second medium to offer clients, but I really preferred to work in oils.
Most clients chose oils, but some preferred colored pencils. One couple even opted for watercolor colored pencils. Talk about a step outside my comfort zone!
Chapter 2: Changing Focus
Eventually, portrait work tailed off. I think the move to Kansas had a lot to do with that. Most of my clients were from Michigan and I had been active with the Michigan Harness Horseman’s Association since the second year it hosted a benefit art auction. Many clients purchased their first portraits there and some of them became repeat customers.
Kansas isn’t that far away from Michigan, but it was too far to make the trip to the MHHA auction every January. I continued participating, but by long distance. Then they canceled the auction.
After that, it didn’t seem to matter what I did, I couldn’t sell a portrait to save my life. The last portrait was completed in 2016. An oil portrait for which there’s a moving story. But still the last portrait.
Back then, colored pencils were just starting to catch on, thanks to adult coloring books. I enjoyed them. They were a lot easier to manage in my studio (which is one corner of what should be the dining room,) and they were still portable. My husband played in the Wichita Community Band and I could take pieces to work on during weekly practices.
So colored pencils became my primary medium.
Long Story Short
(I know. Too late for that, isn’t it?)
A decision that began as a matter of convenience became a matter of finding a marketing niche twenty years later. Simple as that.
I haven’t completely given up on oil painting. I still love the process, the colors, the results, and even the smells. But let’s be honest. With cats and kittens in the house, it just doesn’t make sense to try oil painting!
Maybe some day I’ll get back to it.
That’s why I switched from oils to colored pencils. Now about selling original art….
Oil Painting Versus Colored Pencils in Art Sales
The other part of Jana’s question is about sales. Have I noticed one medium outselling the other?
The cold hard truth is that my originals aren’t selling. At all. Any of them.
It’s been a couple of years since I sold original work and those were mostly ACEOs through eBay. Most of those were oil paintings, but mostly because that’s what most of my ACEOs were.
Now, before you begin feeling sad for me, let me add that my work doesn’t sell because, quite frankly, I don’t market it!
Yes, I have a website dedicated to my original art, but the main focus of my studio business is teaching and that’s the bulk of marketing energies go.
If I spent just half the time marketing original art that I do marketing this blog, I’d probably have sales.
And then I could answer your question more positively!